Logo Refresh

#The problem

The logo was designed years ago. It was illegible at small sizes and looked broken as a social media avatar or app icon. But the brand was recognized, so a complete change wasn't wanted.

#What I did

• Identified the features that make the old logo recognizable and simplified it while keeping them.
• Updated the color palette and chose a highly legible typeface.
• Prepared the logo in several formats: horizontal, stacked, icon-only and single-color.
• Tested it at small sizes (favicon, profile picture) and large ones (signage, print).
• Delivered a short logo usage guide and every file format (SVG, PNG, PDF).

#The result

A more modern logo that looks sharp everywhere, without losing brand recognition.